Pregnant smokers are being offered up to £100 in supermarket food vouchers if they stop smoking.
Women who successfully stop smoking for one week will be offered £20 in food vouchers, with the amount rising to £40 after four weeks. Another £40 will be given after the woman has stopped smoking for one whole year.
The idea is currently under trial by regions covered by the North East Essex NHS.
Women will be expected to successfully pass regular carbon monoxide tests.
The scheme will be trialed until March 2009.
Paul Douglass
Avon Hypnotherapy
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